Beschreibung:
Provider:
Meta Platforms Ireland Limited, Ireland.
Purposes of data processing:
Collection and analysis of page views, product views, shopping cart activities, purchases and other events in the online shop. The data may be used to measure and attribute advertising results, optimise advertising campaigns and create and reach relevant audiences (retargeting).
Categories of data processed:
Depending on the configuration and event, information about visited pages, viewed products, product identifiers, shopping cart contents, order values, currencies, event timestamps and event identifiers may be processed. Technical information such as IP addresses and user agents, as well as tracking and click identifiers, may also be processed.
Where customer information is available and its transmission is enabled, email addresses, telephone numbers, first and last names, gender, city, state, postal code and country may additionally be used for Advanced Matching. These details are normalised and hashed using SHA-256 before transmission. Hashed information may still constitute personal data.
Other information, such as an external client ID or customer number, may be used for event matching depending on the configuration. These identifiers, as well as IP addresses and user agents, are not necessarily hashed using SHA-256.
Cookies and identifiers:
The Meta Pixel may use cookies and identifiers such as _fbp. The _fbc identifier may be generated from a Facebook click parameter (fbclid). Together with other identifiers, this information helps attribute events and match browser and server events.
Legal basis and consent:
Processing personal data for advertising and tracking purposes generally requires prior consent. The plugin can technically be configured to transmit events through the Conversions API even without consent recorded by the consent manager. This technical capability does not in itself establish a lawful basis for processing. The online shop operator is responsible for ensuring that the processing is lawful and that applicable information and consent requirements are met.
International data transfers:
Personal data may be processed outside the European Union or European Economic Area, particularly in the United States. Any such transfers must comply with applicable data protection requirements.
Further information about Meta's processing of personal data:
Meta Privacy Policy
Verarbeitende Firma:
Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal, Dublin 2, Dublin, D02x525, IE
Nutzungsbedingungen:
https://www.facebook.com/privacy/policy/
